A taste of Milan.

To introduce Fernet-Branca to a larger US market while still maintaining its authenticity, Born & Bred was hired by Rise & Set agency to work with Fernet-Branca to ideate unique tasting events across the nation. The idea: to bring the Fernet-Branca brand's liquor to the lips of as many target consumers in the most authentic way possible. We strategically designed the activation so that each tasting would transport customers to a Milanese-inspired Fernet-Branca cafe, where they could indulge in the liquor and all of its delightful Italian food pairings.