An event worth watching.
Born & Bred was hired by Rise & Set Agency and worked directly with Hublot and Rise & Set to ideate Hublot’s 10th Anniversary All Black watch launch and the opening of its New York City flagship boutique.
The event took place at the world-renowned Solomon R. Guggenheim Museum on the Upper East Side of Manhattan and used light and sound to map Hublot imagery across the space. At the center of the space was a Hublot museum, which also served as a stage for musical guests including Swizz Beatz, Wyclef Jean, Hannah Bronfman, and Brendan Fallis. With more than 300 million media impressions and a guest list that featured Usain Bolt, Victor Cruz, Justin Rose, Jesse Palmer, and Carmelo Anthony among many others, the event resonated. And that was the idea.