A series launch with a bang.

Netflix wanted to create a launch experience for its new series "Godless." And Born & Bred was hired by Toddstreet to help.

We ideated and pulled inspiration from the wild west and combined it with insight from powerful female voices in contemporary culture. These insights helped Netflix activate a launch that delivered guests surprising and empowering experiences including everything from participation to service to scents and décor. The show launch captured a powerful moment—just like the series.