No sleep till Sundance.

Mario Barth and King Ink wanted to make an impact at Sundance Film Festival. And so we did.

Using projection mapping, LED lighting, go-go dancers, and performances by deadmau5, Tommy Lee and DJ Aero, Born & Bred worked with Park City Live to produce a multi-sensory musical experience. The weekend event was co-hosted by Drake and attracted several notables including Paris Hilton. More importantly, it created immense media traction across the country for its immersive musical experience at Sundance.